Design for Corporate Brands

Managed and art directed the rebranding of 40+ case studies in partnership with senior directors, writers, and designers. Collaborated with the Demand Gen team to meet distribution deadlines. Built a reusable template system and automated workflow to streamline reviews and approvals—delivering the full rebrand within a 12-week timeline.

Directed a White Paper campaign featuring a redesigned template system focused on visual clarity and audience retention. Introduced isometric illustrations, bold gradients, generous white space, and infographic-style visuals to guide the reader. The new layout improved readability, content flow, and brand consistency—turning dense reports into engaging, high-impact marketing assets.

Most presentations drift — wrong fonts, off-brand colors, layouts that don't hold up under real content. I build decks, templates, and slide systems that stay on-brand whether your team is presenting to the board or a first-time prospect. Complex information, clear visuals, tight deadlines. I work directly with stakeholders, manage multiple projects at once, and deliver materials that are polished enough to stand on their own.

Spearheaded a banner ad campaign in partnership with product management and the content team to educate audiences on the benefits of moving to the Cloud. Developed messaging strategy, creative direction, and ad variants tailored to buyer personas—driving awareness, engagement, and click-throughs across key digital channels.

Spotlight series

Collaborated with the Director of Content and VP of Marketing to script 2–3 minute explainer videos. Directed illustration style, animation, and voiceovers to align with brand tone. Managed vendor relationships, timelines, and creative development—ensuring a smooth production pipeline and on-time launches across web, email, and social media campaigns.